La Cala serves as a quieter and more peaceful place to base yourself while exploring the nearby party town of Benidorm and this makes the area popular amongst families and couples. There are plenty of beachfront bars and restaurants and a beautiful bay with crystal clear water and golden soft sand. Of course, Benidorm is just up the road, so party animals can go out at night and dance till breakfast time!
La Cala is split into two areas, La Cala de Finestrat and La Cala de Villajoyosa, you would hardly know though as all the streets lead to the beautiful golden sandy beach which is popular with the locals and holiday makers alike. This sleepy bay compared to Benidorm, has many different types of accommodation to choose from. Apartments dominate the area but there are some lovely villas to be found also.
For market addicts you have two each week, on Tuesday and Saturday. There is also a very good bus service to the towns of Benidorm, the larger shopping complex of La Marina and to the town of Villajoyosa.